Kate Pounders

Associate Professor

Dr. Pounders is an Associate Professor at The University of Texas at Austin in the Stan Richards School of Advertising & PR. Her research examines consumer psychology in the domains of persuasion and consumer well-being. Specifically, herresearch focuses on how facets of motivation, such as identity, emotions, and the goal-striving process – interact to influence consumer response to advertising and health communication. For example, she examines compatibility effects among message elements (e.g., emotional appeals, message framing, temporal framing of risk) in health advertising.

Dr. Pounders is also interested in a variety of health issues, including mental health and women’s health (e.g., breast cancer). She also examines the depiction of gender in media and how this influences both advertising outcomes and self-perceptions. She has been published in the Journal of Academy of Marketing Science, the Journal of Advertising, the Journal of Business Research, the Journal of Advertising Research, the Journal of Current Issues and Research in Advertising, Psychology & Marketing, the Journal of Health Communication, and the Journal of Health Psychology, among others. Her work seeks to offer theoretical contributions as well as useful practical implications for both the consumer marketplace and society more generally.